While they try to mask this as being a safe approach, it instead puts your private information at risk. Here are six of the top reasons why any WhatsApp user should immediately stop using the program. With location sharing data, 100 billion messages sent per day, and access to users’ entire contact lists, Meta has access to a ton of personal information—all uploaded and saved on its servers.

How to Create WhatsApp Business Account – [Step-by-Step Guide]

It’s a more convenient way to showcase your product than having to send them privately to your customers repetitively when communicating with them. While building your catalog you can also add the pricing for the products or services, the product name, and a brief description of the product. With WhatsApp business, you can attend to customers’ queries, complaints, and feedback. To build a professional online presence, your business should be ready to answer customers’ queries, be it a problem, an issue with a product, customer service, or an inquiry. You can also set your automated messages to greet customers, and send quick Replies to a query. It’s impossible to keep or retain customers who don’t trust your business.

The WhatsApp web provides seamless communication and user experience making it easier to stay connected with your customers and boost productivity without having to switch In between devices. For business owners, this type of communication is a great way for building mutual relationships with your clients or customers.

Read more about WhatsApp Business API here.

If they are complaining of high message frequency, then make the necessary adjustment if you are concerned about your customers’ satisfaction. Integrating your WhatsApp business with a sales tracking software or your e-commerce store, helps you track your sales and revenue through WhatsApp. The restaurant industry can use WhatsApp business API integration to send updates to customers on available dishes on their menu. A travel agency can use Whatsapp business API integration to automate booking confirmation, provide support and send travel updates.

Tips for continued success with WhatsApp for business communication

This will help you sort messages by urgency and recognize returning customers. You can use pre-programmed labels or create new ones that make sense for your business. While you’ve probably already included platforms like Twitter and Facebook in your social media strategy, WhatsApp could be equally as important to your brand. BASF Group, a German chemical production company, uses WhatsApp to engage potential recruits. Anilina, a digital career assistant in the form of a chatbot, helps to answer candidates’ questions quickly and on the spot. For more involved conversations, candidates can reach out to representatives Monday through Friday via WhatsApp chat. The Brazilian arm of Hellmann’s, a mayonnaise brand, launched a campaign via WhatsApp to provide its users with on-demand cooking advice delivered by culinary professionals.

India’s ICICI Bank and Pakistan’s HBL Bank both use the app to answer customer questions and to conduct basic transactions. You can also use collections to sort your catalog for easier browsing. For example, you can create a holiday-specific collection or one that features products currently on sale. To set one up, all you have to do is click Quick Replies under the Business Tools section of WhatsApp.

This channel is a must-have for both small, medium, and big organizations. It allows you to stay in touch and builds engagement with your customers. As illustrated before in this article, you can create a QR code and place it in the product’s packaging or on your business cards. This is one of the popular types of communication on WhatsApp, where a group of individuals comes together to create a group where they share common goals, views, etc.

Don’t keep your audience waiting forever to get a response, use quick Replies to reach out to them during day offs or off hours. Make sure your profile has the necessary details and information that it needs to reflect your brand. This detail includes Logo, business description, business name, website URL, business location, etc. It evaluates the effectiveness of your marketing or content strategies. Creating a clear and compelling call to action drives engagement and sales. It gives you an edge over other businesses and increases conversion and even drives sales. WhatsApp API enables you to communicate with your customers for free or at a lower cost.

This can help reduce the workload of your customer support team. An e-commerce agency can use this integration to send product recommendations to customers based on their purchase history. You can have better insights into who your customers are, what they do, and their preferences and purchase history. This can be used to provide support and personalize the interaction and also give you a clue on how to serve them better next time. Make sure your contents are valuable and that your audience will find it interesting before sending it.