If someone can get to think and respond to the content, the billboard advertisement gets the audiences involved. A creative and beautifully designed billboard grabs the attention immediately ad makes the content memorable. Moving pictures, top-notch quality, and exciting visuals make such billboards quite apt for promoting products or services.

Clearly, billboard advertising isn’t a remedy for all marketing problems, but it can achieve results that no other medium can achieve when done correctly. In fact, billboards have the highest reach of all OOH advertising forms in the United States, as around 80% of Americans remembered seeing a billboard ad.

Billboard Advertising Effectiveness

Proud moms congratulating recent graduates, singles looking for a date, and fans trying to save streaming shows are competing for billboard attention too. Depending on your billboard’s location, you may be able to design it so it interacts with its surrounding environment. The popularity of the Shinjuku digital billboard in Tokyo, Japan makes it a hub for creative inventions like this example from Nike. The fun example below plays with the traditional billboard format to quickly draw attention and engagement.

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A person who is driving or merely passing by on foot has no time to stop by and read one whole paragraph or a massive block of text. Hence, surveys have shown that only seven or lesser number of words can be read in a glance which lasts for 5-10 seconds. Billboards are enormous printed structures that are put up on roads or in public places. Billboards are one of the most impactful ways to advertise, and with Blip, you spend a fraction of what you would end up paying elsewhere. It sets us apart from the rest of the , and that’s what I like. Search across our 2000+ boards and find the right location for your brand. Once you’re satisfied with the design, click the “Download” button and it will automatically be saved to your computer.

This intriguing approach to billboard advertising was created by Mother. To promote IKEA’s new Greenwich store – the most sustainable IKEA ever – the ad agency devised a campaign aimed at highlighting the store’s eco-friendly credentials.

The technical storage or access that is used exclusively for anonymous statistical purposes. We seek diverse candidates who place a premium on culture, inclusivity, and collaboration both inside and outside the office. We encourage you to learn more about our wide array of career opportunities. Read more about billboard advertising here. And we invite you to join us in our ongoing journey to transform out-of-home advertising.